The marketing landscape has changed so much in the latest ten years that being in social media is no longer an option. However, creating content that engages users and drives conversions is harder than ever! Therefore, you need to level up your social media game to effectively promote your brand on social media.
One effective way to do it is to create a killer social media strategy. A social media strategy is a plan that describes the social media activities to develop and execute in a time frame. An effective social media strategies assess the business goals, the audience, social media platform statistics, competitors and business resources to complete the promotional activities and goals. If you want to learn how to create a killer social strategy that help you to achieve your goals this post is for you!
Define Smart Goals
Before starting creating and posting content, you need to define what you want to achieve! Depending on your business’s online presence, your goals may vary. For example, if your business is brand new, the first step is to raise awareness. So, your social media priority should be to win followers.
Therefore, most posts should not be pushing sales but attracting prospects.
Smart goals are goals that are achievable, and measurable in a specific time. When defining your objectives think clearly about the resources you have at your disposal. This includes money and time.
In the example, reaching the audience is easier than generating conversions. When defining your goals, keep them realistic. Reaching people is always going to be easier than converting people.
Remember, smart goals are the brain of your social media strategy. Your goals should define the type of post you are going to create and their intent.
Define your Audience
The foundation of a successful marketing strategy is the Audience definition. The more you know about your customers, the more successful your promotional activities are. For example, Google and Facebook, why are they so successful? Because they give users what they want. The lesson? You should try to learn and understand as much as you can about who your ideal customer is. So, you offer your services to people who want them and need them!
Therefore, most posts should not be pushing sales but attracting prospects.
Smart goals are goals that are achievable, and measurable in a specific time. When defining your objectives think clearly about the resources you have at your disposal. This includes money and time.
If the smart goals are the brain of your social media strategy your audience definition is the heart. Therefore, you should spend your time understanding your audience.
Choose The best social media platform for your business
The foundation of a successful marketing strategy is the Audience definition. The more you know about your customers, the more successful your promotional activities are. For example, Google and Facebook, why are they so successful? Because they give users what they want. The lesson? You should try to learn and understand as much as you can about who your ideal customer is. So, you offer your services to people who want them and need them!
Therefore, most posts should not be pushing sales but attracting prospects.
Smart goals are goals that are achievable, and measurable in a specific time. When defining your objectives think clearly about the resources you have at your disposal. This includes money and time.
Spy on your competitors!
To succeed in any business, you need to have an idea of what your competitors are doing. What are they doing well? What are they missing? When you can find those gaps, you increase your chances of succeeding. That doesn’t mean you have to focus on them. But spying on your competitors social media every two months doesn’t hurt. You may be able to take some of their ideas and do something better!
Plan and Create Content
At this stage of the process, you should have a general idea of all the different elements involved. As part of your strategy, you need to define how many posts you are going to create, the KPIs to measure your success and the promotional activities.
One common mistake is dedicating your entire time to content creation, without identifying how to promote your posts. While good content is Key, promoting your content is more important. At this point, you need to have clear promotional activities defined.
Remember a Killer social media strategy doesn’t mean posting two time per day, but obtaining the best results with less effort from your part. Therefore a few post, can achieve better results than many post if you effectively communicate with your prospects.