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How to measure your E-mail marketing Success

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How to measure your
E-mail marketing Success

How do you know if your E-mail marketing is successful? If you are wondering if your efforts are paying off   or if your marketing agency is delivering the right results, you are in the right place. Lets start!

1. The metrics

To be able to measure your results you need to understand the different metrics involved in E-mail marketing. E-mail marketing has 4 key KPI that you need to be aware of.

  • Open Rate
  • Click through Rate
  • Unsubscribe rate.
  •  Conversion rate

2. The Bench Market

Now that you understand the different KPIs used to measure your E-mail marketing campaigns you need to know what are the bench market statistics for your industry. We have you the complete list here. 

3. Measure your results

To understand how successful are your e-mail marketing campaigns just compare your own results with your industry bench marks.  

Johanna Torres

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