Identify what needs improvement
So you invested time and effort in getting your website a live. You thought that at this stage you would have a lot of online sales but your conversion rate is far too low! You are not alone, there are 2 billion websites worldwide registered but only 400,000 active. Why does this happen? Many businesses may have given up on their online projects. So, should you give up? The answer is No! Australians spent close to 62 billion in 2021. Online shopping is likely to continue to increase each year. So your best option is to keep trying.
The first step to increasing your online sales is to understand what factors are affecting your online sales. Your website can be facing one or many problems and in order to increase your online sales, you need to know what is wrong to be able to fix it. We have summarized the common problems websites face!
A common mistake is to think people will discover your website without any promotion. This thought process can’t be further away from the truth. For your website to have visitors(traffic) you need to promote it using SEM (Search engine marketing) techniques such as SEO, PPC ADS, SOCIAL MEDIA, and any other type of promotional tool you have access to. If you do not have visitors to your website, you can’t generate online sales.
So you have been running social media campaigns, or Posts and ADS and you have many visitors, but not many people are buying your products.
Are you profiling your customers and targeting the right audience? One common mistake is just boosting post and throwing ADS to a wide audience that do not match your ideal customer. For example, lets imagine is a hot summer day, when a sales man approaches you a offers you a hot cup of chocolate. Would you buy it? How many people would buy it? Online advertisement is great because allow you reach big audiences. But unless you refine those audiences to target the right people you may be wasting your money and time.
Your website is like a real store, people want to have the best experience. Lets imagine you walking into a restaurant, but when you walk inside it looks dirty or untidy. Probability wise you are going to leave without buying. This is exactly what it happens when customers arrive to pages that not meet their expectations. This is why you want your website to be as optimized to provide a great user experience as you possible can. Is your website meeting your customers expectations?
Trust is a decisive factor in business, and its even more important when a person is buying online. When people buy online they want to be sure the product they are buying is going to meet their expectations. For this reason, it is important to showcase customer reviews, testimonials and nurture your relationship with your customers. Websites optimized to nurture customers try to get customers to subscribe to contact them later on. If you website has the tools to create a relationship with your customers and increase their trust on your brand then you are on the right direction.
Start Increasing Your Online sales Now!
5 Effective ways to increase online sales
there are different ways to increase your online sales depending on your website’s particular issues. Once you have identified what are the reasons that are affecting your online sales, you can address each issue so you can start seeing the results and sales you desire. Here we have a little summary about how we address each issue to increase online sales.
When a website suffer from poor traffic we use PPC ADS and SEO on Page optimization and SEO content strategies to increase the traffic as much as possible. This combined strategy helps to :
- Drive traffic to the website.
- Decrease the cost of PPC on the long run.
- Increase organic traffic on the long run
We install tools such as analytics to get to know you audience. We run experiments with your ads to refine your audience as much as possible. Identify Keywords that are unprofitable for you business to clean up ADS campaigns and produce the better results. The only way you can refine you audience is creating customers profiles and running ads for those variations. After each trial you should select the best audiences put all your promotional efforts to target them to get maximum conversions.
Do you have enough call to actions? Is the copy clear? Are you communicating the benefits of your products? Do the website look good on each screen (mobile, desktop) . Is the website fast enough? Can your users find your products in an easy manner? Does the page solves the user need?
The easiest way to solve user experience is answering each of this questions for each landing page. Ideally you will have the feed back to each of these questions from users that do not know your product. If you are able to tick each question for your landing pages, you will end up providing a great user experience. Remember at better user experience translate to more conversions.
To earn customers trust you need to showcase reviews, and create different pages and communications according to your customer buyer stage.
One of the things we do when addressing trust is trying to get customers reviews, and display them, so new customers can put their mind at ease. The next activity is to evaluate the communication process. We verify there are different types of emails and the spam time between emails. Remember you do not want your prospects and customers see your brand as a serial spammer.
Retargeting marketing is crucial to increasing conversion rates.
Users need at least seven touches before they are ready to buy. so,
once someone has shown interest in your products and services, retargeting them to push them further in your conversion funnel is a good idea. By general rule, when users visit your website for the first time, they might not be ready to buy. For this reason, retargeting is sensible to increase conversions. Ideal campaigns use 30% of the ADS budget in retargeting prospects.
Too complicated?
It is normal for people to feel lost in the digital environment. While the IoT has given users many tools and is not as hard as it used to be, the fact is there are far too many tools to learn and implement to successfully increase your online sales.
SEO, PPC ADS, Display ADS, Social media, E-mail marketing, Content marketing, UX, Technical issues and marketing in general. It is not really your fault, so if you are doing it your self take your time to go step by step. On the other hand, if you are looking for results your best option is to hire an agency to do the work. Rank my web offers comprehensive packages so you just need to verify the results.Why an Agency is a Good Idea?
- Mixed Skills
- Experience
- Affordability.
Mixed skills: To achieve good results you need people with different skills, in marketing, copy, design, analytics, and technical. An interdisciplinary team produce better results.
Experience: The Agency needs to put into practice the same skills you need every day, which gives them more experience.
Affordability: Having such a team working for your company can be really expensive. When you hire an Agency you have access to a great team for a fraction of the cost.
We can Help You!
If you want to see results, you can give us a Go! Rank my web team is an interdisciplinary team that understands you want to see sales. Our team combine their skills to make that happen. From technical issues to graphic designing and copy we take care of your website to deliver the result you are looking for.
You can dedicate your time to your business because we take care of your online Sales!